SWOT Analysis

Strength, Weaknesses, Opportunities, Threats

Strengths

San Diego has a skilled workforce
Diverse geography (urban & suburban)

Weaknesses

High cost of living, so higher operations costs
Safety, reliability, and privacy concerns

Opportunities

Enhance tourism experiences
Partner with research institutions (support R&D)

Threats

Consumer behavior (slow adoption / resistance)
Competition (ridesharing already established)

Market Analysis

demand, market trends and growth potential

Residential

95% of San Diego families have at least one car
23.7 miles driven by the average resident daily (2022)
4.3% of the population takes public transportation

Commuting

64% of workers commute alone (2021)
80% of commuters spend 30 minutes or more commuting (2018)
1.7% of workers commute using public transportation

Ride-hailing

51% of San Diego residents use ride-hailing services
25% of ride-hailing users use their services at least weekly
40% of ride-hailing trips are taken by users who make <$50,000

Competition

overlapping services

Cruise is currently manually testing
Smaller companies w/ small market share exist
Waymo has highest brand recognition
Main competitors: Rideshare companies (e.g. Uber, Lyft)

Financial Planning

estimated based on other cities

Cost Projections

$180k / Vehicle: Chrysler Pacifica Van / Jaguar I-Pace + technological upgrades
$2k / year / Vehicle: Maintainance
$3.3M / year: Hardware Replacement Costs
- ~30¢ / mile
- ~7.1M miles / year
- +4M miles for +373 mi² in SD
$10k - $100k / Charging Station (varies by charge speed)
- $50k / Installation
$1M: Operations (cloud infrastructure, IT services, etc.)

Revenue Projections

$5.5B: Investors over multiple rounds
$86M / year: Ride revenue
- Projected to increase 900% in 2024
- $15 avg / trip
- ~10,000 trips / day, all cites (2023)
- +6,000 trips for +1.4M people in SD

Further Monetization

In-vehicle Advertisements
Subscription-based payment

Customer Acquisition

build brand awareness, loyalty

Newsjacking
App Gamification
Partnerships
- Government Agencies
- UberEats (continue partnership)
- Local Business
- Grocery Stores (delivery)
- Community Programs
  - Blind Veterans interviews
  - Education supplies delivery
Social Media (short-form blog content)
- Promote to target audience
- Keep public updated

Value Proposition

Provide convenient, safe and environmentally friendly transport from The World's Most Experienced Driver™.

For commuters, tourists, businesses and the public sector

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